T.A. Leederman

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You begin to see why processing foods is such a good strategy for getting people to eat more of them. The power of food science lies in its ability to break foods down into their nutrient parts and then reassemble them in specific ways that, in effect, push our evolutionary buttons, fooling the omnivore’s inherited food selection system.
The Omnivore's Dilemma: A Natural History of Four Meals
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