“When someone drives up to the farm in a BMW and asks me why our eggs cost more,…well, first I try not to get mad. Frankly, any city person who doesn’t think I deserve a white-collar salary as a farmer doesn’t deserve my special food. Let them eat E. coli. But I don’t say that. Instead, I take him outside and point at his car. ‘Sir, you clearly understand quality and are willing to pay for it. Well, food is no different: You get what you pay for.’
