Justin Lake

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“Take the issue of scale. I could sell a whole lot more chickens and eggs than I do. They’re my most profitable items, and the market is telling me to produce more of them. Operating under the industrial paradigm, I could boost production however much I wanted—just buy more chicks and more feed, crank up that machine. But in a biological system you can never do just one thing, and I couldn’t add many more chickens without messing up something else.
The Omnivore's Dilemma: A Natural History of Four Meals
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