The proliferation of men’s groups sparked “a minor revolution in the Christian publishing and retailing industry.” At PK events one could find “a virtual messianic mini-mall, hawking books, T-shirts,” souvenirs and baseball caps. Christian retailers, too, began stocking shelves with men’s products. As the president of the Christian Booksellers Association explained, more men started shopping in Christian bookstores because there was more there for them to buy;
