With an eye toward reelection, Nixon had been looking for ways to reach evangelical youth. At Graham’s urging, Nixon aide (and ordained Southern Baptist minister) Wallace Henley reached out to Bill Bright, head of Campus Crusade, to convince him to join in a media strategy to advance the conservative cause. By “media strategy,” Henley meant “doing things like syndicated news columns, developing evangelical-oriented radio and television spots, undertaking a specific effort to land some of the big names on Christian talk shows.”
