A common sense of embattlement also links the rhetoric of the NRA to that of conservative white evangelicalism. For both, a bunker mentality strengthens identity and loyalty, and fuels militancy. Even though conservatives have dominated public policy on gun control for decades, a persecution narrative rooted in a sense of cultural decline has long mobilized gun rights advocates and driven gun sales, especially during Democratic administrations. For conservative white evangelicals, guns carry a symbolic weight that can only be understood within this larger culture of militancy.3