Jesus and John Wayne: How White Evangelicals Corrupted a Faith and Fractured a Nation

by Kristin Kobes Du Mez

The myth of the American cowboy resonated powerfully with Sunbelt evangelicals. A model of rugged individualism that dovetailed with the individualism inherent within evangelicalism itself, the cowboy embodied a quintessentially American notion of frontier freedom coupled with an aura of righteous authority. Signifying an earlier era of American manhood, a time when heroic (white) men enforced order, protected the vulnerable, and wielded their power without apology, the myth of the American cowboy had been tinged with nostalgia from its inception. Half a century later, this nostalgia would be channeled into a powerful new religious and cultural identity, an identity harnessed for political ends.