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August 6, 2020
Second: It gives me the ability to test out different hooks and see what things people in each of my Dream 100’s audience are clicking on.
Third: 90 percent of my Dream 100 will likely never actively promote me on their own, but I still want to get in front of their audiences, and this is the only way. It’s not as powerful as an endorsed promotion, but it’s the second-best thing.
Fourth: Paid ads are how you scale a company fast. My number-one goal with every funnel I create is to have a “breakeven” funnel, where for each $1 we put into paid ads, we get at least $1 back.
“How much money does it cost you to acquire a customer?”
one-time offers (OTOs).
“So when you do the math and add up all the orders, we averaged $37.71 in total sales for each book that was sold!
We call that number the average cart value, or ACV.
Figure 4.8: By creating front-end offers, we’re able to acquire customers for free (and sometimes for a profit), and then we introduce them to ClickFunnels.
You might still be asking yourself, “Which is better: controlled traffic or earned traffic? Is it better to work your way in or buy your way in?” The answer is, “Both are essential to the long-term success of your company.”
Given the chance to have only one, I’d always choose this third and last type of traffic: traffic that you own.
Mark Joyner, who was one of the early pioneers of online marketing
the list is the key.
real asset in any company.
In fact, my only goal with traffic that I control and traffic that I earn is to convert it into traffic that I own. That’s what I learned from Mark Joyner. When I’m buying ads, sure, I want to sell a product, but,
more importantly, I want to get those people on a list first.
Figure 5.2: With traffic I own, I can follow up with my leads and customers anytime I like.
The different funnel types here are covered in great detail in DotCom Secrets
at the end of a podcast interview, I might use three different CTAs to get people into my funnels:
a lead funnel, you’re giving customers something for free in exchange for their email address.
“lead magnet,”
because if you create something that is exciting for your dream customers, it will attract those leads just like a magnet. You don’t sell anything...
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on your list, the follow-up funnels are where you’ll ...
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If I’m using a free book funnel:
If I’m using a webinar funnel:
UNDERSTANDING THE VALUE OF YOUR LIST
It’s been said that on the low end, you should average about $1 per month for each name on your list, and when I got started, that was true. When I had 500 people on my list, I was making about $500 per month. As I grew, these numbers held true for a while: 1,000 people on my list: $1,000 per month 10,000 people on my list: $10,000 per month 100,000 people on my list: $100,000 per month But as I’ve gotten better at building a relationship with my lists, these numbers have gone up dramatically.
You might be wondering, “Now that I’ve added someone to my list, how does that grow my company?” Well, the answer is simple. Now that you have created the most valuable thing inside your company, you can then direct your subscribers into “follow-up funnels.”
81 percent of all sales happens on or after the fifth contact.
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Some say that the “fortune is in the follow-up,” and I believe it’s true.
ACV stands for average cart value,
understand the strategy behind traffic, funnels, and the value ladder.
THE SECRET TO QUICKLY GROW YOUR LIST WITH PAID ADS
Figure 6.3: With a follow-up funnel in place, we’re
Figure 6.4: When we offer our leads the opportunity to ascend our value ladder and buy our book, we start recouping some of our ad spend.
The next step in the follow-up funnel would be to move them into one of my higher ticket funnels. We call this “funnel stacking.”
Figure 6.5: After we stack multiple funnels back-to-back in our follow-up funnels, we make a profit.
Are you seeing how this works? Sometimes the break-even happens inside of the initial front-end funnel, but other times it happens
within the follow-u...
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As soon as I know that I break even on day X of my follow-up funnel, then I go back and spend money to acquire customers, knowing that I’ll have a return on that...
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Mike Litman say, “Amateurs focus on th...
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With good funnels and a strong follow-up funnel, you can increase how much money you can spend to acquire a customer.
MULTIDIMENSIONAL FOLLOW-UP FUNNELS
a lot of amazing tools have been created that we can plug into our follow-up funnels to make sure people actually see our message.
Retargeting:
retargeting ads.
Have you ever been to a website,
and then over the next few weeks, it seems like they’re stalking you online? Everywhere you go, you see their banner ads following you around? That is retargeting,
and it’s one of the most powerful ways to push someone through your follow-up funnels and ascen...
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Messe...
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