Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers

by Russell Brunson

First, I subscribe to everything that my Dream 100 are publishing. If they’re on your Dream 100,

your homework so that when your moment comes with your Dream 100 person, you’re prepared to talk about them. Ask them questions about their life, things they post, and topics they care about.

I also watch what my Dream 100 are publishing because, in the future, I might be creating ads for these same people.

If I know the things that an individual member of my Dream 100...

followers, I can model the same language patterns...

For the email newsletters, I create a new email address that is set up specifically for my Dream 100 campaign,

I also only use my social apps (YouTube, Instagram, Facebook, etc.) for two purposes: to produce and publish content, and to spy on my Dream 100.

from this point forward, you should never look at yourself as a “consumer” of social media but as a “producer” of it.

After subscribing to my Dream 100’s content, I try to buy some of their products. This allows me to see their funnels and what they’re selling on their backend and get a good idea of what they are doing. We call this process “funnel hacking,”

When you’re a customer, you can tell them why you love their products. Few things build rapport better and faster than being able to tell someone that you’re a happy customer.

The third and last thing I do is look for ways that I can serve my Dream 100.

One of the best things I can do to help someone after buying their product or listening to their podcast or reading their blog is to talk about it socially.

I may make a post on my Facebook wall or on my Instagram stories talking about an awesome

This process may seem like a lot of work—and it is—but it’s the foundation for your entire company. Not only is it the foundation for getting traffic, it’s also the best way to figure out your place in the market’s ecosystem.

What problems are being unsolved by the others in your Dream 100 that you are uniquely qualified to do? Seeing what your Dream 100 is promising and

trying to sell to your dream customers, what hooks they are putting out, what offers they are making, and what beliefs your market has, will become the best market research you could ever do to figure out what the ...

which is a key step to do before you “work your way in.” I started doing this through four very strategic phases:

Phase #1 (Day 1–14): I started the process of following my Dream 100 by subscribing and listening to the content they were pushing out.

then I would look for things that resonated with me.

I would quickly comment on what they were publishing, sharing what I thought was special, and looking for ways I could serve them.

Phase #2 (Day...

I would then contact my Dream 100 (via email, direct message, etc.) and open up a dialogue. My goal was never to pitc...

Red Flag #1: Don’t send a templated message.

Red Flag #2: Don’t tell me your story yet.

Serve first, or they will never have a chance to serve you later.

Green Light #1: This isn’t the first time I’ve ever seen your face.

Make sure that they’ve seen your face actively participating in meaningful ways in the discussions they create, so when they see you pop in their inbox or as a direct message, they recognize you. During this phase you are selling you to the Dream 100, not your product.

Green Light #2: They tell me how great I am.

Green Light #3: They’ve done their homework.

know

what I care...

about stuff that’s import...

Green Light #4: They don’t ask for anything now.

If you ask too early, the answer will always be no. There

Phase #3 (Day 31–60): Make your Dream 100 your fan.

I never ask someone to promote something for me if they haven’t experienced it.

Your best promoters will always be your biggest fans.

there are now two ways that I can get my message in front of my Dream 100’s audiences. First, I can “work my way in” by getting traffic that I earn. Second, I can “buy my way in” by getting traffic that I control.

Figure 4.1: You can get traffic from your Dream 100 by working your way in and/or buying your way in.

By using your Dream 100, you’re able to have your

interviews shown to the exact target market who is likely to buy your product or service.

Figure 4.3: You can work your way in to your Dream 100 by appearing on their own shows.

was John Lee Dumas from the Entrepreneur on Fire podcast!

on my Dream 100 list was Tony Robbins.

Usually at the end of the interview, the host will ask me what I’m working on or where I would like people to go for more information, and I direct them toward whatever funnel we are focusing on at the time. Sometimes I will tell them to get a free copy of one of my books, while other times it’s to get a free trial of ClickFunnels, download a free report, or subscribe to my podcast. This can and should be a consistent part of your traffic strategy. This organic, earned traffic oftentimes converts at a much higher rate than almost any form of paid traffic.

We call this “earned” traffic because you typically aren’t paying for it with money, but you are paying for it with your time.

When people are getting started and don’t have an advertising budget, I always recommend starting with earned traffic. The first eight years of my business were entirely fueled by earned traffic. I worked my way into my Dream 100, got in front of their audiences, and, with their endorsements, drove traffic into my funnels.

For those of you who are starting with a big budget who think that you can skip this part, I would be careful. I’ve found that paid traffic will get you started more quickly, but the second you turn off the ads, the traffic stops. On the other hand, when you have been constantly and consistently working on earning traffic, your traf...

However, when I got started over 15 years ago and I was trying to sell my potato gun DVDs and other products I had created, this wasn’t an option. You had to work your way in, and if the person who controlled the traffic said no, you had no other options.

Now while I’m digging my well and building relationships with people, at the same time I’m buying my way in to their audiences. I do this for a few reasons. First: It’s faster. Paid ads can give you immediate feedback.