Simultaneously, however, there is another transaction taking place, one that usually flies under the radar, but is in many ways just as powerful. It involves a series of deceptions and self-deceptions between you and a multibillion-dollar drug company. Neither of you explicitly acknowledges this second transaction. Pfizer doesn’t say, “Our drug is designed to trick you into believing you have stopped the march of time.” And you don’t say, “Viagra allows me to deceive myself into thinking I am twenty-five again.” In fact, the seduction works best when neither side
