Smarter Faster Better: The Secrets of Being Productive

by Charles Duhigg

Creativity can’t be reduced to a formula. At its core, it needs novelty, surprise, and other elements that cannot be planned in advance to seem fresh and new. There is no checklist that, if followed, delivers innovation on demand. But the creative process is different. We can create the conditions that help creativity to flourish. We know, for example, that innovation becomes more likely when old ideas are mixed in new ways. We know the odds of success go up when brokers—people with fresh, different perspectives, who have seen ideas in a variety of settings—draw on the diversity within their heads. We know that, sometimes, a little disturbance can help jolt us out of the ruts that even the most creative thinkers fall into, as long as those shake-ups are the right size.