Behavior Design is not a solitary pursuit. With each habit we design, each tiny success we celebrate, and each change we make, we reach beyond our personal lives. We shape our families, communities, and societies through our actions. And they shape us. The behaviors we perpetuate matter. Behavior Design is not just about losing ten pounds or putting the phone down during dinner. It’s about becoming the person you want to be — and creating the kind of family, team, community, and world we want to live in.
