Perfect for new categories. When you’re launching a new category, you have to change the way people approach problems. This not only takes time but requires you to educate people on how to do things differently. As a result, it often makes sense to start with a sales-led approach to better understand the customer’s pain points, objections, and core problems implementing your solution. If you jump too quickly to a product-led model with a new category, you risk a high churn rate because you simply don’t understand what it takes for customers to succeed.
Good one
Remo Glanzmann and 1 other person liked this
