It appeared the duration of the trip and the time since their last cigarette didn’t affect the level of the flight attendants’ cravings. What affected their desire was not how much time had passed after a smoke, but how much time was left before they could smoke again. If, as this study suggests, a craving for something as addictive as nicotine can be manipulated in this way, why can’t we trick our brains into mastering other unhealthy desires? Thankfully, we can!
