this trigger serving me, or am I serving it? Remember that, as the Fogg Behavior Model describes, any behavior requires three things: motivation, ability, and a trigger. The good news is that removing unhelpful external triggers is a simple step toward controlling unwanted distractions. When I challenged Wendy, the marketing consultant struggling to stay focused, to ask herself the critical question, it empowered her to start putting unhelpful external triggers in their place. She could begin to decide for herself which triggers led to traction instead of allowing her attention to be
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