Indistractable: How to Control Your Attention and Choose Your Life

by Nir Eyal

to bring attention to the craving, has been shown to reduce the number of cigarettes smokers consumed when compared to those in a control group who didn’t use the technique. If we still want to perform the action after ten minutes of urge surfing, we’re free to do it, but that’s rarely still the case. The liminal moment has passed, and we’re able to do the thing we really wanted to do.