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Kindle Notes & Highlights
“By pleasure, we mean the absence of pain in the body and of trouble in the soul.”
“The cure for boredom is curiosity. There is no cure for curiosity.”
behavior (B) to occur, three things must be present at the same time: motivation (M), ability (A), and a trigger (T). More succinctly, B = MAT.
Quite simply, the harder something is to do, the less likely people are to do it.
