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To put it into even greater perspective, though, consider this: US consumers spend more than $300 billion per year on coffee.10 To be fair, life without coffee might not be worth living. But if you are a researcher who wants to make life even better—by slowing or reversing diseases of aging—you have a bit of a problem. There just isn’t that much public money being spent on that area of science.
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Public spending on science
Lifespan: The Revolutionary Science of Why We Age—and Why We Don't Have To
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