But Boguski believes there is hope in a new way of doing medicine. A better way. A way that uses new technologies, many that are already here but simply not being utilized to their fullest potential, to refocus our medical system on individuals—upending centuries of deeply entrenched medical culture and philosophy. He coined the term precision medicine to describe the promise of next-generation health monitoring, genome sequencing, and analytics for treating patients based on personal data, not diagnostic manuals.