one of the stranger things that we see in technology organizations. We refer to “the business” as if it’s a giant that lives somewhere in the distant hills, descending occasionally to demand service—as if everyone working for the company isn’t part of “the business.” This, I believe, is a relic of the way internal technology organizations in non-software businesses developed: as service organizations whose job it was to install, maintain, and operate third-party computers and software that could be used by “the business.”
