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Outcomes Over Output: Why customer behavior is the key metric for business success

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4.39  ·  Rating details ·  398 ratings  ·  33 reviews
In the old days, when we made physical products, setting project goals wasn’t that hard. But in today’s service- and software-driven world, “done” is less obvious. When is Amazon done? When is Google done? Or Facebook? In reality, services powered by digital systems are never done. So then how do we give teams a goal that they can work on?Mostly, we simply ask teams to bui ...more
Kindle Edition, 64 pages
Published April 8th 2019
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Average rating 4.39  · 
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Iman Shabani
Outstanding book, so much so that before I was even finished with the book, I recommended it to a few of my friends and colleagues.

There's a good chance that this short book will cause a paradigm shift for you, it certainly did for me. This book may be small, but its impact is huge, give it a good read.
Suyeon
Sep 08, 2019 rated it it was amazing
Engaging and highly relevant

Even the slowest and laziest of readers in the Product space would find this book not only engaging but highly relevant to their field of work. It is a must read for all people who are either already in product development management or aspire to be part of the ecosystem.
azarakhsh
Jul 25, 2019 rated it it was amazing
WOW! Changed my life for sure
A must read for anyone who feels under-achieved (probably in any contexts).
Outcomes-based Thinking? That's my new belief.
Kamil Rudnicki
Jul 07, 2019 rated it it was amazing
I changed a way I think about setting goals from output to outcomes. And change organization accordingly. And it is important change of thinking. Thank you.
Matthew Kern
Jul 26, 2019 rated it it was amazing
Shelves: non-fiction, business
This little book packs a punch. If you are a product owner/manager this is a deep dive into one of the important facets of how you orient your work around a northstar. The title gives it away, don't focus on building a thing, but instead find the outcome that works for your business and build and act accordingly.

Seiden's definition of outcome brings clarity to the discussion - "an outcome is a change in human behavior that drives business results." It is not good enough that we build something.
...more
Maggie
Sep 19, 2020 rated it it was amazing
Shelves: design
Josh Seidan does an admirable job of borrowing a framework from the values-driven nonprofit world to the value-driven forprofit world: focussing your design strategy on impactful behaviours (outcomes), not specific features or programs (outputs).

The end result seems so common-sense, but Seidan does a good job of breaking down how to actually actually, as well as how/why it might be difficult for some for profit organizations to think in this way.

As a designer invested in values-driven work, this
...more
Andrew
Aug 10, 2019 rated it it was amazing
All content, no fluff, good stuff.

I absolutely love that the book focuses on delivering meaningful information without all the fluff and page fillers I see in other books. So many books come jam-packed with frivolous stories, words, and pages, it can be hard to extract the meaningful bits. Not this one! Big thanks to the author for getting to the point and delivering value early and continuously.
Monica
Mar 04, 2020 rated it it was amazing  ·  review of another edition
The book is straight to the point and gives a few examples that help framing the proposed solution. Chapter 3 and Chapter 4 are the most juicy thanks to the use case presented.

Changing the behavior of an organization is not as simple as it is presented, so don’t expect to have immediate results. It does help that the book shows how to use a cross-reference approach by addressing both user value and business value.

Jordan Jackson
Jun 04, 2020 rated it really liked it
Short and solid book. Basically reframes the idea of building product and product features solely based on customer feedback. Provides a framework to think about the impact that product changes (outputs) will have on business results/ organization results (impact). The lever by which you can change impact is through assessing outcome (change in customer behaviour.).

This book is particularly useful if you are familiar with donella meadows thinking in systems book.
Adrian Howard
Aug 05, 2019 rated it it was amazing
Super short, sharp book that explains why working with outcomes is so important at all levels of an organisation. Josh has collected some great examples and references around using outcomes to better plan, build roadmaps, track progress, and drive organisational change. Wish I had a bunch of copies to give to people a few months back when I was explaining this stuff to a client's management team.
Martino Liu
Mar 29, 2020 rated it it was amazing
Outcome driven organizations definitely follow UX and Data-Driven approaches. Design Thinking is, Agile and Lean methodologies are permeating gratefully the organizational landscape and changing for the good the way leaders can promote partners and collaborators behavior change to accomplish greater results. This is a very actionable book. You can almost immediately put it into practice.
Beto
Nov 12, 2019 rated it it was amazing
Shelves: tim-goodwin
Very short book that can be read to ground yourself when you are about to start a new quarter at your company.
The author's style is to the point but they still manage to illustrate everything with examples.
Francisco
Jan 28, 2020 rated it it was amazing
This book is a Small but powerfull tool

This book is one of the best book about outcome and value view point in business agility. It explain very well the problematic between Impact and Output and how it could be solutioned with Outcome.
Leonid Shevtsov
Feb 17, 2020 rated it it was amazing
How to deliver value with software projects?

A short book on a simple idea - think not only about what you are building, but also about the change it brings to the user’s behavior. It really hits the nail on the head on connecting features to business value.
Carl Rannaberg
Jun 28, 2019 rated it really liked it
Great little book about how to practice agile in a useful way, concentrating on outcomes (key results) instead of output (features) or impact (result of many different outcomes).
Daniil Lanovyi
Oct 07, 2019 rated it really liked it
The core idea of the book is cool. For the implementation details, you'll need to reach for other sources.
Andrius Zygmanta
Oct 17, 2019 rated it it was amazing
A book that shifted my perspective on product management. Highly recommended to read by anyone who makes decisions what to build.
Michael Strong
Oct 23, 2019 rated it it was amazing
Only one hour. All meat. Great book.
Goran Saveski
Dec 18, 2019 rated it it was amazing
This short book is easily one of my best reads in a while, to a point where it has changed the way I think about work and life in general.

Brilliant, a must-read.
Jrene
Apr 04, 2020 rated it it was amazing
Haven't heard of this approach before. Super interesting and easy to understand explained with practical examples. Short and helpful introduction to the topic with tips for further in-depth reading.
Eszter
May 03, 2020 rated it it was amazing  ·  review of another edition
It’s a short book but it helps shifting the view from creating more and more features to creating less but deliver value. It is certainly worth a read.
Sergey
May 09, 2020 rated it it was amazing
Quite short and simple but straight to the point book. Definitely makes you think.
Marek
May 13, 2020 rated it it was amazing
Great book with lots of valuable content! It’s also short and concise enough to encourage a re-read (or re-listen).
Antti Kirjavainen
May 17, 2020 rated it really liked it
Nice, concise book about an important and evergreen topic.
Ankit
May 28, 2020 rated it really liked it
A must for every Product Manager. Though a short book, it packs a punch when it comes to delivering value.
Nacho Bassino
Jul 01, 2020 rated it really liked it
Shelves: product
Short read explaining the importance and how to build a more outcome-oriented approach.
Mike Hales
Aug 05, 2020 rated it it was amazing
Short but packed

A quick day's read but filed to the brim with solid ideas that easily applicable across a range of activities. Great read, instantly useful, highly recommended.
Paulo Peres
Feb 23, 2020 rated it it was amazing
Excellent

Excellent to change your way to think about product management. Not give your time for another thing unless for outcomes.
Gustavo Pimenta
Jul 26, 2020 rated it it was amazing
A practical guide to work suited for times of constant change. Outcomes are the secret sauce to bridge strategy and implementation and keep the whole organization aligned. It's remarkable how Josh explains it so well in such a short read.
Alixe
Jan 20, 2020 rated it it was amazing
This little book is surprisingly insightful and applicable :) really recommend for anyone who works in a 'product mindset' organisation and is trying to think strategically.
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“In most situations, initiatives are not planned in terms of outcomes. Instead, they’re much more likely to be planned and tracked in terms of features built, or in terms of how they’re tracking to some promised delivery date or other milestone. For leaders in this situation, there’s a simple question that they can use to start the conversation about outcomes: “ what (user/customer/employee) behaviors has this initiative created that are driving business results?” That question is the key to tracking progress because it moves the conversation away from features and reorients it towards value delivery.” 0 likes
“mistaking “making stuff” for making progress, and mistaking shipping features for being done.” 0 likes
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