They started by wiping the slate clean. They threw away their backlog of work. The whole thing. Eric said, “We had been managing this huge queue of old work. We had all these old tickets. Hundreds of them. We got rid of all of them.” One stakeholder, Jeff Levy, Head of Consumer Marketing, recalls, “frankly, it wasn’t going to get done anyway. We didn’t lose anything except the false hope that it would get done.”
