“In the next meeting, I asked them to talk about what they were worried about. It was night and day. They started telling their stories about their business. The head of [one department] was stressed, because [critical metrics] were down year over year. All the other stakeholders heard the concern, and agreed, ‘we have to focus on that.’ It was the first time in the process that everyone was aligned,” Emily said, ”and it felt like a huge win.” In other words, by shifting the focus, the whole company was able to step back from feature conversations and consider the business problems they needed
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