To do that, you have to identify not just a single outcome (for example, the way a team might identify a problem and work on that one problem for a while) but instead you have to find a set or a system of related outcomes that taken together will create the result that you want. There are a number of ways to do that, but here I’m going to share one method that I’ve used successfully, and that can apply in a large number of contexts: planning a roadmap around a customer journey.
