They wanted to work on the most important things first, and they knew that to do this, they’d need a way to align their work to business goals. That, in turn, meant clearly articulating these goals, both the longer-term strategic goals and the more urgent, near-term goals. To do that they broke the year into quarters, and began holding goal-setting meetings with the executive leadership. The idea was to understand and agree on the top three outcomes executives wanted to get to in the next quarter. “We have annual goals,” Hellweg said, “but we look at them each quarter to find the top three
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