Robbie Manson

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Leaders think in high-level terms—appropriate to their level in the organization. Executors think in much more detailed terms—again, reflecting their POV from where they sit in the organization. In other words, leaders think about impacts, and executors are responsible for outputs and outcomes. The solution to this is to try to communicate in terms of outcomes AND the effect you want them to have on the impact the leader cares about.
Outcomes Over Output: Why customer behavior is the key metric for business success
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