Paweł Wojtasiński

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Instead of building plans around the outputs that you’ll make, it often makes more sense to plan around themes of work, problems to solve, or outcomes to deliver. The less certain you are that your outputs (ie. the features you want to deliver) will deliver the results you seek, the more it makes sense to plan in terms of outcomes, and to build your roadmaps around sets of outcomes.
Outcomes Over Output: Why customer behavior is the key metric for business success
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