In business terms, Salesforce is engaged in customer relationship management, or CRM, but the service we provide is a lot broader, more essential, and more intimate than it sounds. Our software may be invisible to consumers, but inside a company, Salesforce is a vital piece of infrastructure. After all, the most valued asset of any company is its relationship with its customers, and our vision was to offer businesses of all sizes smarter, more intuitive ways to connect with those customers across sales, marketing, customer service, and e-commerce. Eventually, we began providing tools to help
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