What You Do Is Who You Are: How to Create Your Business Culture

by Ben Horowitz

This is why it’s not a “set it and forget it” endeavor. You must constantly examine and reshape your culture or it won’t be your culture at all. Senghor was beginning to confront that classic problem.

Make ethics explicit. One of the most common and devastating mistakes leaders make is to assume people will “Do the right thing” even when it conflicts with other objectives. Don’t leave ethical principles unsaid.