But your niche appears to be the whole market, so there is plenty of growth potential. All that is standing in your way is a degree of brand loyalty, and the fact that you have competitors with similar growth aspirations. Of course, this implication also works in reverse. Your competitors see that your customers are just like theirs, so there is nothing structural preventing them from stealing your customers. This is another reason why it's not time for the marketing department to go home.
