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Rudro Mukherjee
Rudro’s Kindle Notes & Highlights
How Brands Grow: What Marketers Don't Know, by Byron Sharp

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The 'insights' suggested here reflect ignorance of relevant scientific laws about buyer behaviour and marketing metrics, laws that we'll cover in this book.
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How Brands Grow: What Marketers Don't Know
How Brands Grow: What Marketers Don't Know
by Byron Sharp
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