Super Thinking: The Big Book of Mental Models

by Gabriel Weinberg

For example, DuckDuckGo’s north star is “to raise the standard of trust online.”

If you know your north

star, you can point your actions toward your desired long-term future. Without a north star, you can be easily “lost at sea,” susceptible to the unintended co...

For an individual, it is important to have a personal north star, or mission statement. Do you have one? If not, you should th...

It’s okay if your north star evolves as you progress toward it. You may discover greater clarity about what you want to accomplish, or a life event (e.g., marriage, kids, career/location change) may propel you in another direction.