Super Thinking: The Big Book of Mental Models
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potential opportunity to outshine the competition rather than as an endeavor that would require excessive resources.
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be true, but it also may be true that they want to leave the organization after feeling overlooked. Multiple framings can be valid yet convey vastly different perspectives.
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“The Effects of Subtle Misinformation in News Headlines,”
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A misleading headline impaired memory for the article. . . . A misleading headline can thus do damage despite genuine attempts to accurately comprehend an article.
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News consumers must be [made] aware that editors can strategically use headlines to effectively sway
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public opinion and influence individu...
This highlight has been truncated due to consecutive passage length restrictions.
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“About how fast were the cars going when they contacted each other?”
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received the same question, except that the verb contacted was replaced by either hit, bumped, collided, or smashed.
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Restaurants will nudge you by highlighting certain dishes on menu inserts, by having servers verbally describe specials, or by just putting boxes around certain items.
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products by placing them where they are easier to see.
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anchoring, which describes your tendency to rely too heavily on first impressions when making decisions. You get anchored to the first piece of framing information you encounter.
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offers for The Economist. Readers were offered three ways to subscribe: web only ($59), print only ($125), and print and web ($125).
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availability bias, which occurs when a bias, or distortion, creeps into your objective view of reality thanks to information recently made available to you.
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Rightly or wrongly, the media infamously has a mantra of “If it bleeds, it leads.”
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“federal crime statistics have not been highly relevant to the public’s crime perceptions in recent years.”
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causes of death, like tornados, by fifty times and understate the risk of common causes of death, like stroke, by one hundred times.
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With the rise of personalized recommendations and news feeds on the internet, availability bias has become a more and more pernicious problem. Online this model is called the filter bubble,
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you’re likely to click on things you’re already familiar with, and so Google, Facebook, and many other companies tend to show you more of what they think you already know and like.
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