Just like it would be counter-intuitive for a millennial to reach for an encyclopedia, to call up Domino’s on a landline to order a pizza, or go to a travel agent’s office to book a flight, it is also increasingly counter-intuitive for these consumers to “go to the bank”. Research shows that millennials on a day-to-day basis are almost myopically focused on digital. They would never think of using phone banking to check their balance, they can’t work out cheques and they wonder why anyone would ever send you one in the post. They live in a world where they expect banking to work in a
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