Today we have apps on our phones. We have an app for banking, an app for taxis, an app for booking movies, etc. But in the voice-based future we are accessing services or skills embedded in the platform. We don’t load up an app on our Alexa speaker at home, we just tell Alexa to enable that skill. Unlike the world of mobile app stores we live in today, once we enable that skill we are able to access the underlying features of that service without opening an app. It is like that skill becomes part of our tailored operating system for that device.
