Behaviour increasingly will be centred around the technology platforms we use on a daily basis. Train your personal AI on Google and you’ll be using an Android phone, Google Home and Google Smart Glasses. Train your personal AI on Apple and it’ll be Siri, CarPlay, Home Pod and Apple TV. Amazon will be embedding Alexa in as many devices as possible, too. This is like the operating system and personal computer platform battles of the past—PC versus Mac.
