Swipe to Unlock: The Primer on Technology and Business Strategy
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Introduction
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SaaS, APIs, SSL, cloud computing, and augmented reality,
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how the technology works, why it was made that way, where the money comes from, and whether or not it’ll succeed.
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Crawling
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Word search
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PageRank
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spammers
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link farms.[21]
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“collaborative filtering,”
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Collaborative filtering
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computationally-intensive
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“taste profile.”
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Spotify will determine which genres (e.g. indie rock or R&B) and micro-genres (e.g. chamber pop or New Americana) you like and recommend songs from those genres. It’s just a different form of their strategy for recommending songs based on past listening patterns.[36]
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four key ones.[46]
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more posts from people you’ve interacted with more
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The more people have engaged
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what kinds of posts (videos, articles, photos, etc.) you interact with a lot
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phone with a slow mobile connection and you may see less video.
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Liking an article after you clicked it is a stronger positive signal than liking before,
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engagement.
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more you’re going to scroll down,
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more you scroll down, the more ads you’ll see. Ads, of course, are how Facebook mak...
This highlight has been truncated due to consecutive passage length restrictions.
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More sharing on Facebook leads to more posts, which means Facebook can slot in more ads.
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news feed algorithm to try to limit the spread of fake news. In 2018,
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acknowledges that algorithms aren’t perfect.)
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focus groups
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(That’s right, you can get paid to browse Facebook.)
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snippets of code
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APIs
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Three kinds of APIs
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“feature APIs,”
AsIf Fisa
Feature API
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“data APIs,”
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“hardware APIs,”
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Google Maps API, to avoid reinventing the wheel.
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single sign-on (SSO)
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Why would Facebook publish the API that lets people sign in to other websites using their Facebook credentials?
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(SSO) API to register for Tinder, Facebook realizes that you’re a Tinder user. Facebook gets similar data points when you use Facebook to log into other websites. Facebook can then use this data to target ads at you more effectively, for instance by showing more dating-related ads to Tinder users.[81]
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As this story shows, publishing APIs is a great way for companies to gain data and usage,
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Bandito.
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Significance testing
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meaningful
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due to chance.
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p-value,
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“consumerization of the enterprise.”[117]
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The kernel is a bit of software that lets apps talk to the device’s hardware,
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Linux’s
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bloatware business model
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thanks to Apple Maps’ position as the default.[173]
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Frustrated users could just abandon the bloated phones altogether, which would make the bloatware strategy backfire.
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KaiOS,
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