A change myth was holding Amy back—the pervasive idea that you’ve got to go big or go home. We live in an aspiration-driven culture that is rooted in instant gratification. We find it difficult to enact or even accept incremental progress. Which is exactly what you need to cultivate meaningful long-term change. People get frustrated and demoralized when things don’t happen quickly. It’s natural. It’s normal. But it’s another way we’re set up to fail.
