Rob Clifton

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First of all, when I say that you need to celebrate immediately after the behavior, I do mean immediately. Immediacy is one piece of what informs the speed of your habit formation. The other piece is the intensity of the emotion you feel when you celebrate. This is a one-two punch: you’ve got to celebrate right after the behavior (immediacy), and you need your celebration to feel real (intensity).
Tiny Habits: The Small Changes That Change Everything
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