Rob Clifton

16%
Flag icon
People use the word “goal” when they are talking about aspirations or outcomes. If someone says “goal,” you can’t be sure what they are talking about since the word is ambiguous. For that reason, “goal” is not part of the vocabulary in Behavior Design. Use either “aspiration” or “outcome” for precision.
Tiny Habits: The Small Changes That Change Everything
Rate this book
Clear rating
Open Preview