The feedback that has the most emotional power has two characteristics: It relates to a domain you care about, and it’s in an area where you feel uncertain. I created a graphic to show this overlapping space that I call the Power Zone. Feedback Power Zone Any feedback you give someone in the Power Zone will be amplified because they care about the subject and are uncertain. That means you can inspire huge Shine or cast serious shade. Suppose you see a new mom trying to calm her baby. She wants to be a “good” mom, and because she is new to this, she is uncertain. If you say, That’s a good
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