Gap Selling: Getting the Customer to Yes: How Problem-Centric Selling Increases Sales by Changing Everything You Know About Relationships, Overcoming Objections, Closing and Price

by Keenan

the Dunning-Kruger effect. The more ignorant and incompetent people are, the more confidence they have in their knowledge and abilities. Worse, they’re so ignorant, they don’t even realize they’re ignorant.