Gap Selling: Getting the Customer to Yes: How Problem-Centric Selling Increases Sales by Changing Everything You Know About Relationships, Overcoming Objections, Closing and Price

by Keenan

I didn’t go into sales because I love selling. I did it because I love helping people and solving problems. I love fixing shit. That’s what gap selling is all about. It’s not about pitching products and services; it’s about solving problems and making people’s lives easier.