Gap Selling: Getting the Customer to Yes: How Problem-Centric Selling Increases Sales by Changing Everything You Know About Relationships, Overcoming Objections, Closing and Price

by Keenan

Meet prospects where they are, mix up your contact methods, get creative but avoid gimmickry, and stay problem-centric. Gap sellers know that ultimately, their success doesn’t hinge on the tools they use, but on the messaging.