Leonard

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If you’re trying to cram more than six features into your demo, there’s no way you can spend the appropriate amount of time showcasing each. It is always better to spend a lot of time highlighting one feature’s business value than it is to spend a little time introducing a whole bunch of features that may or may not be relevant to solving your buyer’s problems. Think quality, not quantity.
Gap Selling: Getting the Customer to Yes: How Problem-Centric Selling Increases Sales by Changing Everything You Know About Relationships, Overcoming Objections, Closing and Price
by Keenan
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