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“Can you tell me about your ticket-selling process? Can you share your process for marketing to current patrons? Can you explain your process to identify your biggest donors and your smallest donors? Could you help me understand your reporting process?”
Gap Selling: Getting the Customer to Yes: How Problem-Centric Selling Increases Sales by Changing Everything You Know About Relationships, Overcoming Objections, Closing and Price
by Keenan
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