Leonard

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Tell me this, Salesperson: Why should anyone have to spend one single minute convincing you that they are worthy of your time? That they are qualified to buy from you? What a joke! It’s completely backward.
Gap Selling: Getting the Customer to Yes: How Problem-Centric Selling Increases Sales by Changing Everything You Know About Relationships, Overcoming Objections, Closing and Price
by Keenan
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