It’s like handing a teenager two pair of cargo shorts, a bathing suit, and a wool sweater when she comes into your store looking for something to wear to prom. I mean, sure, one day it is possible she will need these items—summer and winter do come along, after all—but your customer is not in bathing-suit mode right now and quite frankly, it would be distracting and annoying to be asked to think about bathing suits when all you care about is finding the perfect dress before 5 p.m. Saturday night.
