You should never be satisfied with the first answer you get. Without digging further and asking for clarification, there will be no way you’ll be able to find out that a customer’s headache is really being caused by a tumor, not by a lack of caffeine. This means that your customer’s future state isn’t just a place where the headache is gone, but a place where he lives to see his kids grow up, and to have grandkids, and retire by the beach, and everything else that goes with enjoying the rest of a long, successful, fulfilling life.
