Leonard

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There is no “if” during a demo because you’re supposed to already know! If at this point you’re guessing at what might be troubling your customer and trying to demo features you think they might like or you think might be valuable to them, you have done a lousy discovery.
Gap Selling: Getting the Customer to Yes: How Problem-Centric Selling Increases Sales by Changing Everything You Know About Relationships, Overcoming Objections, Closing and Price
by Keenan
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